BAKERSFIELD, California – We want to highlight the stories of people doing good in Kern County, and in today’s Kern’s Kindness we’re taking a look at a new campaign that recently came to Bakersfield to support our local businesses.
“It’s about getting people from paying lip service to supporting the locals to actually doing something about it,” said Dave Loveland.
Loveland is committed to helping local businesses.
“When COVID hit, you know, these are a lot of people that we have personal relationships with and we found there was nothing we can do. So we decided to create this impact movement,” he said.
Together with co-founder Bobby Johnson, Loveland founded Keep Local Alive. It’s a movement that inspires people across the country to shop locally during the pandemic.
It started in Chicago but it spread.
“We quickly realized that this is needed everywhere. America needs this, “said Loveland.
And now Keep Local Alive is coming to Bakersfield.
“We are looking for volunteers. We call them ambassadors and activate local volunteers, so to speak [the] Face and voice of the people there in Bakersfield, “said Loveland.
It starts with this Facebook group.
“It’s a great way to ask for and receive recommendations. It’s really fun, but once we have a certain number of members we will start boosting events, “Loveland said.
During the Boost events, Keep Local Alive members visit a locally owned company for several days, giving them extra financial support and encouraging others to go as well.
Loveland said he saw Bakersfield as a city that could benefit from this type of campaign.
“Bakersfield has so much local pride, heritage and uniqueness that we felt they were in a unique position to really rally around themselves and support this movement there,” he said.
Bring the community together to support those who need it most.
“There’s just so much good out there and that brings it all out,” Loveland said.
Kern’s friendliness is all about people who make a difference in our community. If you know someone who should be introduced, email us at [email protected]